Displaying category "Experience"
I’ve conducted several usability tests for different web applications but it’s still time consuming to plan and I always feel like I’m forgetting something. Many people know the importance of doing usability studies but not so many are able to do it well. (more…)
Our culture defines our values and our behaviour – not only in our everyday lives, but also on the Web. What catches our attention, what makes us trust a website, how we search for information, what we consider relevant, what triggers our actions, and how we perceive a website – at the end of the day, it all depends on our cultural background. (more…)
A few years ago, in the “desktop-centric” world of digital design, User Experience Designers focused on the user “visit” to a single digital destination, NOT a multi channel customer journey in which they may encounter several digital touch-points. To be fair to the UX Designers of that era, it probably wasn’t an issue of shortsightedness that led them to limit their focus to the desktop. (more…)
Furthermore, the shopping cart had to hold product orders form multiple vendors. The ordering system had to process orders and notify multiple vendors for product shipment. The website vendor's answer was to use the free and open source CMS Joomla an add-on module called the IXXO Multivendor Shopping Cart designed for guru-level IT personnel, not the casual user. (more…)
I have found that the best way to think of user experience is as the core of a brand: the reactor or the nucleus. Without good user experience your brand means nothing. But what is a brand? Its most basic definition is the sum of the experiences that a person has with a company or organization. You may be wondering what branding has to do with you the interface designer. (more…)
It’s no secret that firms want to deliver the right experience to the right user at the right time on the right device. But increased options and heightened customer expectations caused by the splinternet—the fragmented world of web, social, video, and mobile touchpoints and devices—has made delivering relevant digital experiences more important (and challenging) than ever before. (more…)