As more people get their shopping done on mobile devices, today's e-commerce checkout experiences aren't keeping up. Existing lengthy checkout forms are a chore to complete even with large screens and full keyboards. So it's little wonder that people on small mobile devices operated by less precise fingers are having even more issues. (more…)
I know you want to dig out your pencils and start sketching, but first take a minute to deconstruct and articulate the problem. Taking a while to define five or six core principles of your desired experience will make your sketching go smoother, and will give it focus. (more…)
At Mobify, we recently analyzed data from more than 200 million visitors to our e-commerce customers’ sites, and found that 27% of site visits came from people shopping on smartphones and tablets. For some countries, such as Brazil, we found that nearly half of all e-commerce traffic came through mobile devices. (more…)
We know that most people make a judgment about your website in just 10 seconds. The average adult can only read about 50 words in 10 seconds, so photos (or illustration or any other imagery) end up playing a much bigger role than your on-page text or mission statement in determining whether or not visitors will stick around! As Susan noted in her post on logo redesign, your website is the face of your company. (more…)
I’m tired of discussing “user experience.” What it is, what it isn’t. I’m tired of talking about wireframes vs prototypes. I’m tired of the agile-lean-waterfall debates. I’m weary from discussing personas and sitemaps. I’m wary of design patterns, and I’m pretty sure the term “user” has held us back. Above all, I’m tired of defining the damn thing. (more…)
Getting things wrong is inevitable when designing a complex user experience like a mobile app. That’s especially true when you’ve never done it before. As logical as your wireframes may seem, or as beautiful as your mock-ups may look, some of your designs are going to fail when you put them in front of customers. (more…)
We live in such an exciting time in the world of the web. Technology and standards are moving forward at a rate that’s perhaps both faster and more exciting than ever. As things change, so do our habits, and one area that I think has seen bigger changes than most would have to be the change in resolutions that our devices are now running. (more…)
Instagram co-founder Mike Krieger recently spoke at a 500Startups event. He shared eight ways to design a beautiful, functional app. Here are his tips via The Next Web's Ken Yeung, who was there taking notes... (more…)
In the current design atmosphere , I hear the term wireframe being thrown around a lot more than it used to be. Over the last few years, wireframing is a process that has endured a lot of misunderstanding and has been become much more widely known as a software and web design methodology. I’ve begun to notice that the concept is warping and not for the better. (more…)
Around ZURB HQ, we have many discussions about mobile and how it fits within our thinking. Today, Bryan highlighted a conversation he had centered around ensuring that a button was visible (read: usable) on mobile devices. But what excited Bryan wasn't the button (though he gets excited about those details). (more…)
Mobile app development hit a major milestone today when Apple accepted its one-millionth — yes, one-millionth — app for sale in the App Store, further underscoring Cupertino’s lead in the apps space. Yes, the number of apps accepted differs from the number of apps available in the App Store, since not every application can stick it out over the long haul. (more…)
Attractive and interactive user interface designs are all the rage for smartphone, tablet and other tech savvy device users, therefore the appearance of an application is of utmost importance when it comes to how popular it is going to be. The more well designed, interactive and simple to use an app’s user interface design is, (more…)
Dropbox is an online storage success story and if recent numbers are to believed, then it is headed for even greater glory. (more…)
Most apps fail. This cruel reality has led many disillusioned developers to conclude, often subconsciously, that succeeding on the App Store is like striking it rich in the gold rush: you just need to get lucky. (more…)
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