How & Why to Use Illustration In Web Design

We know that most people make a judgment about your website in just 10 seconds. The average adult can only read about 50 words in 10 seconds, so photos (or illustration or any other imagery) end up playing a much bigger role than your on-page text or mission statement in determining whether or not visitors will stick around! As Susan noted in her post on logo redesign, your website is the face of your company. The imagery you use should reflect your core message.

This is especially important in an era of increased socialness. Today consumers are trained to sniff out authenticity. We know fake when we see it because it’s everywhere. If a company shows photos of actual employees, facilities, etc., that’s a big improvement and it’s something we remember and take note of. It’s more authentic and more engaging.