Prototyping is an effective way to communicate design ideas. Static PDFs, PSDs, and wireframes can help get your point across but aren’t dynamic. Usually, any necessary changes are logged away as to-dos. They’re then taken back, fixed, and presented again.

Nathan Curtis and the team at EightShapes are prototyping with HTML and CSS more in their design process. They find that employing these techniques leads to greater efficiency. Changes are updated as they’re being discussed, the team arrives at a consensus, and moves on.

With many teams transitioning to an Agile development process, prototyping in HTML fits in perfectly. Being able to have discussions and make those design decisions in real time strengthens team cohesion.