Magic and Mobile Apps

Apple long ago abandoned its original “Magical and Revolutionary” tagline for the iPad, probably out of some embarrassment at how the word ‘magical’ made so many of us groan. But the more I use, build and learn about touch-based software, the more I think magic is really a key component of this stuff, even if it’s not exclusive to the iPad.

I thought about this recently when a co-worker introduced me to Moves, an iPhone app that tracks the number of steps you take, with the aim of getting you to be more physically active from day to day. Once downloaded, you use Moves by doing… well, almost nothing. The app does everything for you, recording and parsing out your steps by mapping where you’ve traveled over the course of the day, how far and how fast, all with no user intervention required. All you have to do is the walking part, and the app quite literally does the rest, generating a complete, metered itinerary for all the walking and (most of) the places you visited in a given day.

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