The Bay Tree Foods Packaging
The new packaging design puts the Bay Tree brand mark at the centre of this expression. The original logo has been reworked and finessed and given pride of place on the jar. Rather than a passive manufacturer’s endorsement, the tree is now central to the label architecture and to building the ‘transformation’ story: The tree has been given ‘roots’ in a landscape which creates a powerful brand structure whilst also delivering a meaning and context to the brand’s values and its reasons to believe – made with the best natural ingredients from the land.
