Walking Through the Design Process

I was rummaging through my drafts folder and stumbled on this old post walking through the process of designing the “Goals” feature on our old product, before we switched to what Segment.io is now. I think it’s an interesting look into how a mockup progresses in Photoshop, so here it is:

We were all really excited about PG’s growth essay. It’s one of those things that makes so much sense after he lays it out, but had never been so concretely defined before. After reading that essay, I knew that I wanted to make it possible for our users to track their active user growth rate exactly like PG was suggesting.