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UX is not UI

UX has become a neologism. When something has “good UX” it is an implied meaning of having the core components of UX (research, maybe a persona, IA, interaction, interface, etc etc…). It’s not really necessary or desirable to tack the word design onto the end anymore. It’s a distraction and leads people down a parallel but misguided path… the path to thinking that UX = User Interface Design.

Cardboard Box Branding Packaging PSD Mockups
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