Two-Column Mobile Layouts Outperform Three-Columns by 29%

Last week, we highlighted how we have to solve problems at the mobile level if we’re truly going to be Mobile First. This is something we’ve been thinking about for awhile now, especially when it comes to column grids on a mobile device and whether two was better than three. Think about it for a sec. You’re reading on your smartphone, but the content is crammed into three columns. It’s cluttered, hard to read and it’s even harder to tap on the right thing. We came across this very quagmire when putting together our new RSVP page for ZURBsoapbox. We were faced with how we would present the names of those attending on the page. Originally, we put together a three-column grid layout, but quickly decided this wasn’t going to work.

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