Trends in User Experience: The Emergence of UX Strategy
In this edition of Ask UXmatters, our experts discuss emerging trends in user experience. As 2012 ends, it’s a good time to consider what the future of user experience might bring—in terms of both cultural shifts that impact UX professionals and UX design trends.
The Emergence of UX Strategy
“One of the biggest trends currently unfolding is the emergence of UX strategy as a specialty in the field of user experience. For about the last dozen years, UX strategy has been a big part of my work, but I hadn’t always referred to it as such. In 2006, attending two conferences—both of which I reviewed for UXmatters—prompted me to start consistently using the term UX strategy to describe the strategic aspects of my work: