The product design sprint: diverge (day 2)

In the first two days of the sprint, we’ve learned about the problem, shared a lot of knowledge, and chosen the challenge we want to tackle in this sprint. It’s time to start cranking out solutions. Expect this step to take between two hours and all day.

I call this step “diverge” because when everyone (from the CEO to the marketing manager) is cranking out quick sketches, we tend to get a lot of ideas — and different kinds of ideas. Remember in the Legend of Zelda how the map would light up rooms you had visited as you explored the dungeon? That’s what you’re doing on Day 2: illuminating all of the possible paths.

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