The product design sprint: decide (day 3)

At this point in a design sprint, you’ve got a lot of ideas down on paper. You’ve explored the problem, generated a ton of solutions, and looked around at how other companies are solving similar problems.

It’s awesome to have a lot of ideas. It’s a great feeling. But I’ve got bad news: you can’t build and test everything. And even if you could, it wouldn’t be very useful, because you’d have too much information to sift through. So you’ve got tough decisions to make: which solutions will you pursue and which will you put on ice?

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