Designing wireframes the right way the first time costs no more than doing it the wrong way. Creating a paper prototype adds no cost either; simply print out the wireframe diagrams for the pages a visitor will use to complete the tasks most closely related to achieving his goals and meeting the site’s business objectives.

Web Prototyping saves costs of any marketing communication that may be necessary to undo brand damage resulting from a poorly functioning web site and a frustrating user experience. Expensive site redesigns are often undertaken to correct those kinds of problems. Adding a few days to create a wireframe and testing a prototype ensures that the redesigned site won’t introduce any new causes for user frustration or further erosion of brand equity.