The Designer Will Make It Pretty

Each client has the ability to design their website as they see fit, but we have an unbalanced ratio of designers to clients. I do not have the luxury in my day-to-day work of spending months working through a design process as part of a client’s implementation. However, this scenario of limited time hardly strikes me as rare among my design peers.

Because of these constraints, I hear a phrase quite often that many designers would compare to nails on a chalkboard. The people I work with who do not handle the design side of our platform will often tell clients, “The designer will make it look pretty.” Now, “it” could refer to a lot of things: a log-in form, maybe a simple button, or the entire website. When content is raw, unformatted or confusing to the user, it gets sent to the design department so that it can come out the other end “pretty.”

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