Scaling Your UX Strategy
The value of UX as a corporate asset is no longer in question. Just look at the $1 billion price tag paid by Facebook for Instagram, whose primary asset is not technology, but the best photo sharing UX in the business (and some of the best UX talent as well). Look at the recent Apple vs. Samsung judgment: 93% of the damages were related to design patents that define the iOS user experience. (more…)
Evaluating Mobile User Experience
User Experience (UX), a term that first appeared a decade ago, still has no formal definition or standard. So its not surprising that as mobile applications inundate the app stores, mobile user experience is starting to garner serious attention because some app developers are wondering why their app is not getting much uptake while others who may have less features for more money are. (more…)
Tips on Prototyping for Usability Testing
Don’t let prototyping drive your design. The best prototyping tools are not necessarily the best design tools. It certainly saves time if you can design and prototype at the same time, but the last thing you should have to focus on when designing are the limitations of a prototyping tool. (more…)
Responsive Navigation: Optimizing for Touch Across Devices
Designing towards touch really forces us to simplify and decide what's most important- what needs to stay on the screen. If we go through that exercise we ultimately end up with software that's easier to understand and as a result more often used. Both good things. (more…)
Why Your Links Should Never Say “Click Here”
Using the word “click” on your links takes the user’s attention away from your interface and on to their mouse. Users know what a link is and how to use a mouse. It’s unnecessary to call attention to the mechanics when clicking a link. Doing so diminishes their experience of your interface because it momentarily takes their focus away from it. (more…)