Beyond onboarding: ramping up your users from novice to expert

Onboarding is a fashionable topic at the moment. You see lots of onboarding articles and tear-downs shared these days. But onboarding is just the first date. If someone installs your app or registers on your site, you’re not guaranteed a long term relationship — far from it. One study quoted by Luke Wroblewski, paints a pretty clear picture: (more…)