A Step-by-Step Guide to Creating Effective User Journey Maps
User journey mapping is one of the tools that UX pros use to find and address the weakest points in customer experience with the product. It helps visually articulate the key touchpoints where users interact with your product and analyze the user experience at each stage. The map itself looks different for each project, that’s why some professionals prefer to refer to it as “journey modeling”. Depending on its goal a user journey may have various sections, but generally it highlights typical user behavior step by step for each channel (website, physical store, call center, mobile app, etc) or simply highlights user’s actions, thoughts and ideas at each step.