Simon & Oliveri tasked Sheridan&Co with creating and developing a strong visual brand identity that would not only reflect its premium positioning, but would also give the brand a bold and distinguished on-shelf presence. With firm ambitions to establish itself as purveyors of fine chocolates that appeal to all (not just to the lactose intolerant and the Jewish community), the brand partnered with Sheridan&Co to conceive a visual system melding both modern and classic design codes that would appeal to today’s discerning chocolate lover.