What if instead of designing explicit interfaces we aimed instead at eliminating them altogether? If instead of adding a screen we found ways to remove it? Wouldn’t the best user interface be the one that requires nothing of the user? No UI, proposed here on the Journal by Cooper’s Golden Krishna, is interesting, provocative, and deeply flawed. Golden argues that no interface is best, and then explores ways strip it out. But this begins with a designer’s goal rather than the users’. First identify where users are helped or hindered by explicit interfaces: When hindered, eliminate the UI. But there’s many times when a UI really helps. When it does, make it great.