Redesigning Pinterest, block by block

The early explorations and ideas. We wanted to see what would happen if we just removed all the containers from from the UI. Would the focus return to the objects themselves, or would the experience fall apart completely? Turns out the resulting container-less grid felt great, and the emphasis was finally back on the ideas people were saving on Pinterest. We didn’t lose the containers entirely, since they do help clarify which info goes with what image. Instead, we wait to show the container until you’re curious enough to tap. That way, the interface visually teaches you how information is connected and grouped in our system. You only need to experience this interaction once to understand how a Pin is built.