Non-Alcoholic Beverage, 1St Place – Coffee Supreme
Coffee Supreme’s take-out cups were already known in NZ and Australia for being unusual, distinctive and quirky, so while we knew from our re-brand brief that they wanted the brand to ‘grow up’, it was important they didn’t lose their individuality.
The cups were also a great place to put across the company’s character & principles; their love & enthusiasm for the handmade craft of making coffee, their confident and quirky nature, their approachable and supportive staff, and the importance they placed in staying true to the good old fashioned standards the company started out with.
