Masa Take Away Bags
Masa asked us to redesign their take away bags, since the old ones had become a bit generic. With the new bags we wanted to draw attention on the street. In Masa the product is the brand. So we always want to show the product. In the bags that’s impossible, so we used a photo and talk about it: if there is bread, we are ok! And this is contrasted with an intense color. So that’s how we achieve a simple design, meaning the essence of the brand, give a sympathetic message and be very attractive on the street.