Evaluating Mobile User Experience

User Experience (UX), a term that first appeared a decade ago, still has no formal definition or standard. So its not surprising that as mobile applications inundate the app stores, mobile user experience is starting to garner serious attention because some app developers are wondering why their app is not getting much uptake while others who may have less features for more money are. If when you consider that if a user cannot learn your mobile app in 30 seconds, they will most likely de-install it and find another, you better take mobile user experience seriously.

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