Don’t let user experience design methods die

This is where I disagree. I started my career in the product world. I worked at big companies, startups, and now an agency. I’ve used (and have observed others using) these “terrible” UX methods very successfully. Ryan is extremely lucky to work at a company like 37signals where personas, user journeys, and wireframes are not needed. But that is evidence of how great the 37signals culture is, not that certain UX methods are useless. I think Josh Brewer said it best:

To get a bit more specific, here are just a few scenarios and contexts where using personas, user journeys, and even wireframing (which was pronounced dead again this week) can be really useful:

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