Designing a styleguide: elements that go into building compelling products

If you look at companies like Dropbox, Google, and Twitter you’ll notice that they each have their own unique aesthetic. Across all their products, both mobile and web, there is a sense of consistency and uniformity in their design.

The way that companies and products achieve consistency is through styleguides. A styleguide is a set of standards that aligns designs with a company’s voice and mission.
Consistency is important because it creates trust. And design is all about creating relationships between products and users.
The goal of this article is to introduce you to some well-thought-out styleguides and branding guidelines. It also details some of the most important elements every styleguide should have.