Designer and researcher: the new creative partnership

At Foolproof we’ve seen that better interplay between the person bringing insight into the design space and the person interpreting that into design artefacts produces better work. When designer and researcher learn to trust each other’s ideas and opinions they enter a more fertile creative space – as a team. Research findings stop acting as a brake on the process and become the accelerator. With more time and space to explore the implications of insight, new possibilities and opportunities present themselves.

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