About 2 years ago we noticed a less-than-awesome industry pattern: too many extraordinary brands, bloggers, and creatives struggled to find images that fit their vibe + tribe. Turns out, the solution lay on our laptops. We had files upon files of our own photos gathering dust. We figured: why not spread ‘em around?

So we started sending image packs directly to friends, writers, artists, freelancers, and businesses via email.