Content Marketing Lessons: Growing Our Blog From 200 To 27,000 Visitors

We set out to create the best piece of content about product marketing, and that started with talking to 10-15 product marketers and finally coming up with a clear definition for what product marketing does and where it fits inside of a typical SaaS business.

We didn’t set out to generate thousands of clicks and rank on page one — we set out to create a piece of content that product marketers (our core audience at the time) would love and find helpful. Plain and simple.

Creating quality content is another one of those lessons that you already know and you know it works. But it’s much harder to actually act on when it’s a Monday morning, you’re planning out your work for the week, and you know you need to publish something new.

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