Why Content Experience Is Part of Experience Design
Content experience refers to the entirety of content and the context in which it lives. Not only does content experience include the content assets (articles, resources, videos, photography, social media and distribution channels), but it’s also the words that comprise navigation, the language that prompts users to take action, and the physical ways the content is displayed on a page.
For a content experience to be successful, all the house’s builders must be on site: content producers, UX and UI designers, developers, marketers, SEO specialists and leadership teams. “Content” is an umbrella term that often means different things to different teams, which is why it’s imperative to make sure you’re all on the same page.