Design teams maintain a backlog of technical work that they want to complete and when this gets overly long you’ll find someone adds ‘simple to use’ to the list. But ‘simple’ isn’t a feature. You can’t build ‘simple’ into a product. You have to weed complexity out. To achieve this, you must identify the key tasks — the product’s red routes — and maintain a laser focus on these during development. (more…)
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