A Dark Pattern is a user interface that has been carefully crafted to trick users into doing things, such as buying insurance with their purchase or signing up for recurring bills. (more…)
What Is The Rainbow Spreadsheet?. The Rainbow Spreadsheet, which takes its name from the different colors used in it to represent the study’s participants, is a spreadsheet with which all of the data collected during a UX study is centrally and simultaneously documented by a team of people; for example, through a Google Doc. (more…)
Title says it all.
This publication is for designers, developers and product leads to explore and discuss the creative process, from Concept to completion. (more…)
Users who finish onboarding during the first week have a high retention rate so the most obvious solution would be to start an onboarding optimization campaign (using data from your InnerTrends dashboard.) This could increase your number of onboarded users from 600 to 900 or even 1200 which in turn would mean that anywhere between 450 to 600 users will return to the app every week. (more…)
ANALYTICS
Analytics is about decision-making. It’s about finding and harvesting opportunities to reduce costs, increase revenues, and mitigate risk.
We have deep experience in predictive, spatial, and prescriptive methods. But we don’t stop there. We own the adoption. We make sure the analysis is developed with the decision-maker in mind. (more…)
At Foolproof we’ve seen that better interplay between the person bringing insight into the design space and the person interpreting that into design artefacts produces better work. When designer and researcher learn to trust each other’s ideas and opinions they enter a more fertile creative space – as a team. (more…)
As the head of a product design team, who can also write code (front and back end), I understand the value of the combined skill set. The ability to prototype, the ability to converse cross-discipline, and the ability to understand capabilities and tweak implementations. But I also know where the boundaries lie. (more…)
So What about Design Tools?
Following all the changes that designers face, tools that we use will change as well.
1. Design tools that maintain quality of connection between designers, developers, and other makers will be on the rise.
They are not the instruments for micro-feedback and feature development, but tools for connection, visual thinking, and co-creation. (more…)
Who is a Product Designer in the digital age? We decided to look for an answer to this question. Before we get to that, however, let’s understand what “design” really means in today’s context. Traditionally, the word has been used to describe pure aesthetics. If you still cling to that definition, let’s bring you up to speed. (more…)
Onboarding is a fashionable topic at the moment. You see lots of onboarding articles and tear-downs shared these days. But onboarding is just the first date. If someone installs your app or registers on your site, you’re not guaranteed a long term relationship — far from it. One study quoted by Luke Wroblewski, paints a pretty clear picture: (more…)
User Onboarding is the process of increasing the likelihood that new users become successful when adopting your product. (more…)
When there isn't a UX or research team, or you're working alone, it makes absolute sense for designers to conduct their own research. Even when a UX or research team exists, pairing designers with UXers and researchers can make for both better research and application of the findings. (more…)
Documenting the Style
The Style section documents the high-level principles and visual assets behind Salesforce1. We hoped that this section would answer most of the questions we were getting about icons, colors, typography, and the principles used to design the app. (more…)
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