the bay tree foods packaging

The Bay Tree Foods Packaging

The new packaging design puts the Bay Tree brand mark at the centre of this expression. The original logo has been reworked and finessed and given pride of place on the jar. Rather than a passive manufacturer’s endorsement, the tree is now central to the label architecture and to building the ‘transformation’ story:   (more…)

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daily doses cold brew coffee packaging design

Daily Doses Cold Brew Coffee Label Packaging Design

Objective: to create an attractive packaging label for a cold brew concentrate to stand out in a Whole Foods-type grocery store, and to design a newspaper ad and website to promote the product. Strategy: I undertook creating a poignant label which is informative and reminiscent of newspapers to associate the morning ritual of drinking coffee. (more…)

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Noble Rey Brewing Co can packaging

Noble Rey Brewing Co. can packaging

Dallas brewery Noble Rey approached us to design the initial run of their four flagship beers: Off the Leash, Baracus, Golden Rey and Steampunk. Our initial vision was to craft an illustrated persona for each brew, but the real estate on cans is slim and Texas beer coolers are overcrowded. (more…)

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Chevallerie Filia Wine Packaging

Chevallerie – Filia Wine Packaging

“Filia” – meaning daughter in Latin, is a culmination of a life long passion for the Paardeberg. The Paardeberg (or horse mountain) was named by the first European settlers to the Swartland, due to the abundance of Quaggas (Cape Mountain Zebra) that roamed its fynbos thicket covered granite slopes. (more…)

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the great bonza packaging case

The Great Bonza Packaging

Bonza is an Australian expression that describes the feeling that spread through the body before you exclaim “hurray!”. Something is bonza if it is superb and amazing, but at the same time laid back and relaxed. People and places can be bonza. This wine is. Therefore, it was namned The Great Bonza. (more…)

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MASA-TAKE-AWAY-BAGS

Masa Take Away Bags

Masa asked us to redesign their take away bags, since the old ones had become a bit generic. With the new bags we wanted to draw attention on the street. In Masa the product is the brand. So we always want to show the product. In the bags that’s impossible, so we used a photo and talk about it: if there is bread, we are ok! (more…)

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40 vintage packaging designs

40 Beautiful Vintage Packaging Designs

Packaging design can be as basic or outrageous as you like. But if you’re handling marketing or you’re the designer asked to do the task, you have to choose a design that can attract people of all ages and buyers that are outside of the brand’s target audience. One of the tried-and-tested designs that you can play with is vintage. (more…)

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Slice Wavy Fries

Slice Wavy Fries

Slice is a wavy fries well known in southern Brazil. Very consumed in the local market, the product has a good quality, but the drapery always presented less than this quality. The new proposal eliminated the confusing visual information from the previous design, and added a position “for those who do not stop.”. (more…)

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yummy ice cream

Yummy Ice Cream (Student Work)

This is a project for a ice cream identity and package family for kids. It was a final college project created for the Graphic Design Project class in the College of Arts and Design Caldas da Rainha (ESAD.CR), Portugal. The faces and expressions interact with the kids by showing how fun and delicious it is to eat ice cream and turn the package into a collectible and reusable fun object for kids. (more…)

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Best Awards Finalists 2016, New Zealand & Australia

Best Awards Finalists 2016, New Zealand & Australia

The Best Awards is an annual celebration of interactive, graphic, product and spacial design work from New Zealand and Australia, run by The Designer’s Institute. This year’s event will take place on Friday 14th October at Auckland’s Viaduct Events Centre where winning studios will be awarded a Gold Pin for best in category, a Supreme Pin for best in discipline or a Purple Pin for those considered to have lifted the bar of design. (more…)

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how-design

15 Projects for Food Packaging Design Inspiration

There’s something magical about finding your favorite delicious edibles in equally delicious packaging. I’ve noticed that many of my go-to brands have been upping their design game lately, and there are dozens of products I’ve overlooked in the past that are now catching my eye in the aisle with killer new packaging. (more…)

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Toms-Town-Branding

Tom’s Town Branding

Tom’s Town Distilling Co. is downtown Kansas City’s first legal distillery since Prohibition. Drawing inspiration from the country’s most polarizing and corrupt political boss, Tom Pendergast, Tom’s Town brings to life the glamorous magnetism of the Gatsby-era. Rooted in a deco optimism, Kansas City flouted Prohibition under the Pendergast machine. (more…)

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