Onboarding is a fashionable topic at the moment. You see lots of onboarding articles and tear-downs shared these days. But onboarding is just the first date. If someone installs your app or registers on your site, you’re not guaranteed a long term relationship — far from it. One study quoted by Luke Wroblewski, paints a pretty clear picture:

“26% of all apps downloaded were opened only once and then never used again (…) 13% are opened only twice, 9% are opened only three times.”

So, what happens after onboarding is crucially important, and keeping a user actively involved in a long term relationship is much harder than impressing them on a first date.