99U: Sharing pragmatic, action-oriented insights from leading researchers and visionary creatives

We provide the “missing curriculum” for building an incredible creative career. For too long, the creative world has focused on idea generation at the expense of idea execution. As the legendary inventor Thomas Edison famously said, “Genius is 1% inspiration, and 99% perspiration.” To truly make great ideas a reality, we must act, experiment, fail, adapt, and learn on a daily basis. 99U is Behance’s effort to provide this “missing curriculum.” Through our Webby Award-winning website, popular events, and bestselling books, we share pragmatic, action-oriented insights from leading researchers and visionary creatives.