7 Step Guide to Guerrilla Usability Testing: DIY Usability Testing Method
Guerrilla research is the perfect starter drug for stakeholders who struggle with usability.
It’s a lot easier for them to accept to spend a few hours and almost no money on a guerrilla testing than to spend a fortune on a full bloated usability study which could take months in planning and execution. Especially when they know the team is on a short deadline and limited budget.
Some insight is better than no insight. So even if the research you conduct is quick and simple, it’s very well worth it and much better than no research.