189 Powerful Words That Convert
Write Copy That Gets Your Customer’s Attention Every Time. Can one word change the way you feel about a button? In my experience, yes. I subscribe to the copywriting school of thought where every single wordis absolutely worth stewing over and A/B testing because one single word can change everything. The difference between “joining” and “signing up” is the difference between fellowship and enlisting. A word changes the meaning, the mood, and the motivation.