15 Mobile UX Facts And Insights

1. Around half the US’s and 62% of the UK’s mobile phones are “smartphones.” The percentages are similar across Europe. Fortunately for us researchers, most consumers actually know what a “smartphone” is and whether they own one with around 8% not knowing what “smartphone” means[pdf].

2. Around 20% of the US population over the age of 18 owns a tablet. It’s about evenly split between Android and iPad platforms.

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